Working with the new IHG brand guidelines, Poached created a fresh visual identity for IHG’s annual staff fundraising event, Race Around The World.
About the client
InterContinental Hotels Group (IHG) is one of the world's leading hotel companies, with more than 700,000 rooms in over 4,800 hotels in nearly 100 countries around the world. IHG operates nine hotel brands, including InterContinental, Crowne Plaza, and Holiday Inn.
From designing conference and fundraising materials to producing a photoshoot, Poached Creative worked with senior contacts at IHG to develop the brief and agree on deliverables and timeframes. Working with the IHG brand guidelines and the brand and CR teams, we were able to settle on a look and feel for IHG’s materials that was both on-brand and inspiring to its global staff.
At the start of each project, we were aware that IHG’s branding was in the process of changing, so it was a case of striking a balance between adhering to the brand guidelines and bringing our creative ideas to the work.
Annual fundraising event rolled out in the new branding worldwide in 2014. We produced more than 15 different types of campaign materials, ranging from a pop-up intranet ad and case studies to totalisers, posters, T-shirts and collection boxes. We also completed a photoshoot for the IHG Academy to reflect the real-life opportunities and experience it offers trainees.